Novooi works for a more sustainable and inclusive design industry, where quality and responsible production go hand in hand.

We promote social sustainability and diversity

• Novooi includes under -represented designers and producers in Norwegian design.
• We are building a diverse corporate culture with employees from different countries to strengthen our competitiveness.
• We highlight local artisans, workshops and iconic places that reflect Norwegian culture and values.

We preserve and promote Norwegian design and crafts

• Norwegian design and crafts are often difficult to find and buy online.
• It is important to make visible and sell Norwegian -produced products both nationally and internationally.
• This helps to place Norway as a leading nation in design, arts and crafts.
• Creates new marketing and financial opportunities for creators and producers.

Environmental effect throughout the value chain

• Novooi has a strong environmental focus with natural ingredients and minimizing toxins.
• Objective to achieve carbon neutrality in own operations.
• Measures to reduce CO2 emissions throughout the value chain.
• Active focus on circular economy to reduce waste and promote reuse.

Effective logistics for lower climate footprint

• Novooi focuses on logistics efficiency to minimize CO2 emissions related to transport.
• Consolidation of shipments reduces unnecessary shipping and optimizes the flow of goods.
• Contributes to a more sustainable trading model for Norwegian design and crafts.