Minus

Photo: minus

Minus wants to change the way furniture is designed and produced. With the belief in super -compact value chains as a new standard for biodiversity and reduction of greenhouse gas emissions, the founders said up their jobs in Oslo and moved to Bjørnafjorden on Norway's west coast to realize their ambition: to create the world's best environmental accounts.

Based in an old dairy facility, the company is dedicated to transparency as a guarantee for healthy production, and open source development as an entrance gate to important dilemmas and challenges.

All products are designed to withstand the weight of a human, but none to withstand humanity's weight on nature. This is our mission: to create chairs in the minus way-and give nature the comfort that nature gives us.

The Minus Way is a methodology that sets a new environmental standard for goods - now applied to furniture. As a consumer, you are part of the value chain, a value chain that, with a 100-year perspective, stores more carbon than it emits, adds more energy than it uses, maintains or even improves biodiversity, and lifts human rights as a core value.

The methodology is based on super -compact value chains adapted to local conditions. It utilizes specific local renewable energy resources, harvests resources with care and with biodiversity as a guiding star, sets out residual biomass and offers a subscription -based item for goods. This ensures that someone takes responsibility for optimizing the life cycle potential.