Novooi offers high quality interior and crafts products from leading Norwegian brands focusing on sustainability. 

Lillian, CEO and Creative Director Together With Helene Andersen, Content Director from Novooi. Featured Products from Fjordfiesta and Anna Maria Øfstedal Eng
Photo: Pernille Sandberg

Our curated marketplace is tailor -made for conscious consumers, interior designers and professional buyers.

The products are drawn directly from some of Norway's foremost designers and producers - which ensures high quality and real Norwegian crafts in all levels. Novooi's model gives small and medium-sized players greater flexibility, while acting as a full-service dealer. Read more about our business services .

Press cover

This year's marketplace 2024 - Bonytt / Designers Saturday / Design Talents Oslo Design Fair 2024 / D2 Interior Trends 2024 / Oslo Design Fair 2023 / Forbes Magazine / Bo Better Sep. 2023 / Oslo Business Region / L'Adn (French) / Architecture / Architecture (Norwegian) / Designers' Saturday / Oslo Open

Become part of the community

Become part of the community

Search as a Norwegian designer, producer or artist

Meet the team

Lillian Ayla Ersoy, CEO and Creative Director, Novooi

Lillian Ayla Ersoy
Ceo / Creative Director
Lillian@novooi.com

Hélène Andersen
Content Director
helene@novooi.com

Sales Director Contract Market Andreas Johnsen

Andreas Johnsen
Sales Director
Andreas@novooi.com

Portrait of Marcus Aas Mekiassen, Content Creator

Marcus Mekiassen
Content Creator
Marcus@novooi.com

Olha Korop
Photo / Film

Nils-Fredrik Winther-Kaland

Nils-Fredrik Winther-Kaland, Maximize
Partner / Co-Founder

Liam flood

Liam Flood
Co-Founder / Board

Paul White

Paul White
Co-Founder / Board

Novooi represents

Each object is designed by skilled designers and artisans
Created with consideration, precision and an uncompromising quality
Responsible production and a rich diversity of people

Norwegian design
Each object is designed by talented designers and artisans.

Quality and crafts
created with consideration, precision and an uncompromising quality

Sustainability and diversity
responsible production and a rich diversity of people